• Categories:Industry news
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• Time of issue:2021-11-01
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(Summary description)The reporter of "Cosmetics Finance Online" found through visits and interviews that whether it is glass bottles or plastic bottles, cosmetic packaging material manufacturers are pursuing the high permeability of the products themselves.

Baraolan (Shanghai) Co., Ltd. from Italy is mainly engaged in glass packaging materials. Its sales director Tong Yidong told reporters that customers have higher and higher requirements for the quality of glass packaging. In the game between quality and price, transparency is an important criterion."

Tong Yidong gave an example to reporters: When Mary Kay was considering cooperation with Barolan, she saw that Barolan's nail polish bottle looks almost the same as its product, but Mary Kay's nail polish bottle is obviously yellowed and its permeability is far worse. Barolan's; after the nail polishes of various colors are put into the bottles, the color begins to be affected, and the color of the bottles with low permeability is not good. "Packaging materials that look the same on the outside, in fact, there are obvious differences in quality."

However, Tong Yidong also said that most of the skin care product packaging materials on the Chinese market are made of plastic materials, and glass bottles are only a niche market. "It is worth emphasizing that the domestic market is still developing, and the market for glass packaging materials will become broader in the future. What we need to do is to clearly control the target customer groups and strive for our own market share as much as possible."

In addition, "thick-bottomed" bottles are also a major trend in the cosmetics market recently. “Thick-bottomed bottles are of better quality and require higher technical requirements, and they look more textured.” Aida International Trade Co., Ltd. designer Li Feng introduced that generally thick-bottomed bottles use injection molding technology, while the original thin-bottomed bottles The blow molding technology is used, and the former has higher technical requirements.

The reporter learned from Aida International that PETG materials are gradually replacing the original PP and PET materials for cosmetic plastic packaging bottles currently on the market. "The PETG material is equivalent to an upgraded version of the PET material, which is more corrosion resistant, higher in light transmittance, and more resistant to fall. The molding method is mostly injection molding technology, and the quality is better."



Paper packaging material innovation emerges endlessly, and the concept of environmental protection is more deeply rooted in the hearts of the people

"The paper packaging market is currently in a stable state, and the needs of different customers are very different." Zheng Junjie, general manager of Shenzhen Caixingda Luxury Packaging Co., Ltd., told the reporter of Cosmetic Finance Online. In order to meet the needs of different customers, the paper packaging will be followed up. Processing, the added value brought by these "manualization" can make products more distinctive and enhance competitiveness.

It is understood that Caixingda's customers mainly come from foreign markets such as the Middle East, the United States and Europe. "Customers in the Middle East require extremely luxurious packaging, while American customers require simplicity and cost-effectiveness. European customers pursue low-key luxury." According to the different needs of customers, Caixingda puts great effort into the packaging process, for example, on the box. Diamond setting, flannel implantation, pearl pasting, local pearlescent film, simulated touch, three-dimensional visual effects, etc.



"Compared with domestic companies, foreign companies pay more attention to packaging, use packaging to display products, and enhance brand image." Yu Liangjie, sales manager of Mohawk Fine Paper Asia in the United States, told reporters that since 2014, domestic companies have also paid more attention to packaging. , Pay attention to environmental protection, "So we believe that China's paper packaging will become more and more high-end, and environmentally friendly materials will also become more and more popular and recognized."